THE UPGRADE: NEW AND EXCITING PRODUCTS
The best new products hitting Sephora shelves near you.
Sephora carries a lot of beauty products, to put it mildly. But we don’t stock those displays with just any old thing. Every shelf you see has been carefully curated by our in-house team of beauty experts, who spend lots of time with the brands to figure out what you’ll love and how to tell you about it. Today, we’re highlighting some of the new Spring products that our Marketing team can’t stop talking about. BECKY PEDERSON
BITE BEAUTY MATTE CRÈME LIP CRAYON IN GRAPE: From the health-conscious brand Bite, this limited edition, gluten- and petroleum-free lip crayon is formulated with citrus peel, so it exudes a deliciously tart scent. “I can’t believe how much I love it. The color looks intimidating—very purple—but the matte finish gives you the perfect pop of color that brightens up your whole face.” –Mary Anne Nurse, Senior Marketing Manager: Color
ALGENIST ALGAE BRIGHTENING MASK: Algenist’s focus on utilizing biotechnology in skincare leaves us with this very luxurious but powerful mask. Packed with both micro and macro algae, real sea kelp leaves brighten and pamper your skin. “Masks are IN right now, since they let you see better skin in just a few minutes. This one is great because it transports you to the sea with its fresh scent, seafoam color, and little bits of kelp that both exfoliate and hydrate. In just 10 minutes, my pores looked smaller and my skin felt smoother.” –Elaine Jun, Director of Marketing: Skincare
DRYBAR SAKE BOMB SHAMPOO AND CONDITIONER: Although it works wonders on all hair types, this Drybar shampoo and conditioner is especially ideal for those with dry or frizzy tresses, as well as those who have color or heat damage. “Drybar’s Sake Bomb Shampoo and Conditioner are lifesavers for my coarse, dry, and frequently-abused-with-a-flat-iron hair. This super hydrating set keeps my hair soft and frizz free, and it smells awesome!” –Kim Ihlanfedt, Senior Marketing Manager: Skincare
MAISON MARTIN MARGIELA BEACH WALK: Packaged in bottles you want to keep on display, the silhouette of each REPLICA collection resembles an apothecary jar. The Beach Walk fragrance combines notes of bergamot, coconut milk, lemon, and pink pepper, and is truly a standout scent. “From the moment I discovered Beach Walk, I was instantly transported to my 6-year-old self running barefoot down sunny Huntington Beach. The soft bergamot and lemon notes take me there. The scent is uplifting, sophisticated, and bright.” –Amanda Liu, Director of Marketing: Fragrance
MARC JACOBS BEAUTY HIGHLINER IN VERT: This unique formula feels like gel pot eyeliner that’s been molded into the shape of a crayon. The pigment load is intensely rich, creating the bold color payoff Marc Jacobs is known for. “I’m all about colored eyeliner these days and Marc Jacobs Highliner in Vert is the perfect green to make my brown eyes pop. It glides on so easily, is waterproof, and stays all day. I layer with a black liquid liner and get tons of compliments.” –Jessica Zeller, Senior Marketing Manager: Kendo
ELIZABETH AND JAMES NIRVANA WHITE and ELIZABETH AND JAMES NIRVANA BLACK EAU DE PARFUM ROLLERBALLS: These scents by Ashley Olsen and Mary-Kate Olsen almost need no introduction. Both are equally alluring, with Elizabeth and James Nirvana White blending peony, muguet, and musk while Elizabeth and James Nirvana Black smells of violet, sandalwood, and vanilla. “These Elizabeth and James Nirvana fragrance rollerballs are the best. Depending on my ‘scent mood,’ I drop one of them into my purse and with a dab on my wrist, I’m ready to start the day!” –Kelly Coller, Senior Director of Marketing: Kendo
FORMULA X THE SYSTEM: This four-piece at-home manicure kit is customizable. It comes with a nail cleanser, base coat primer polish, and a finishing top coat polish. You pick the Formula X lacquer color of your choice, and bam! You’ve got a dazzling manicure on your hands. “I use Formula X The System nail kit at home while I’m watching TV. It’s so easy to use and my manicure has lasted for ten days with no chips!” –Sarah An, Senior Marketing Manager: Kendo
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