When Tarte founder Maureen Kelly created the first Cheek Stain in her one-bedroom apartment in 1999, so began a love affair between women everywhere and the fastest-ever way to flush. “When the Cheek Stains launched, they were so different from any blush on the market. The gel formula in a chubby push-up stick was revolutionary,” says Kelly. “I personally love them most for being so easy-to-use and lasting for a minimum of 12 hours. Tartelettes also love that they are chock-full of healthy super fruits like maracuja, acai, and acerola making them a healthy treat for your skin.”

	So there may have been a few panic attacks when the Cheek Stains recently went out of stock to make way for a new, updated version: “It’s the same great formula and amount, but in a more convenient, eco-friendly push-up stick,” explains Kelly. “We also decided that the most iconic product in our line could use a makeover—it’s been fifteen years!”

	Each shade, which now matches up to a shade of LipSurgence Power Pigments of the same name, now has a different bold pattern on the packaging. “Each one is like a collector’s item! And you never have to guess which lip color looks great with which blush.” HOLLY SIEGEL

	SHOP TARTE ▸

              TARTE / Cheek Stain$30.00
              TARTE / Power Pigment$24.00
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    I NEED more Tarte lip and cheek products in my life!
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    This stuff is the sht! I over looked it long ago only to be delightfully reprised of its inherent awesomeness …Check it...
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