CAMEO: MAUREEN KELLY ON TARTE’S SHADES OF LOVE
The brand founder on the evolution of Tarte Cheek Stain and LipSurgence Power Pigments.
When Tarte founder Maureen Kelly created the first Cheek Stain in her one-bedroom apartment in 1999, so began a love affair between women everywhere and the fastest-ever way to flush. “When the Cheek Stains launched, they were so different from any blush on the market. The gel formula in a chubby push-up stick was revolutionary,” says Kelly. “I personally love them most for being so easy-to-use and lasting for a minimum of 12 hours. Tartelettes also love that they are chock-full of healthy super fruits like maracuja, acai, and acerola making them a healthy treat for your skin.”
So there may have been a few panic attacks when the Cheek Stains recently went out of stock to make way for a new, updated version: “It’s the same great formula and amount, but in a more convenient, eco-friendly push-up stick,” explains Kelly. “We also decided that the most iconic product in our line could use a makeover—it’s been fifteen years!”
Each shade, which now matches up to a shade of LipSurgence Power Pigments of the same name, now has a different bold pattern on the packaging. “Each one is like a collector’s item! And you never have to guess which lip color looks great with which blush.” HOLLY SIEGEL
SHOP TARTE ▸
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