“This is from Brazilian Peel, which was a great innovative product we launched that came from nowhere,” says Sephora Chief Merchant Margarita Arriagada of Brazilian True Tan, the brand’s first effort since. “We think this dual-action delivery is pretty cool, where two different formulas come out at once that exfoliate, hydrate, and give color. Brands need to evolve the components and sensorial aspects of their products as much as their formulas. Brazilian True Tan gives great color and even coverage, and even the scent is luxurious—you smell the shea butter and jojoba. Self-tanner has evolved so much that it’s a sensorial experience.”

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