In junior high, incorrectly-matched foundation was just as rampant as our tendency to rock super-skinny brows and excessive body glitter. As an adult, I’ve lived a little in fear of foundation—still scarred from my tween mishaps. But Sephora + Pantone Color IQ has changed all that. The revolutionary in-store gadget borrows the same genius color match technology used in the design world—but now works to find your most accurate foundation shade, ever. I recently tested it:

	1.    A cast member uses the matching device on three areas of my skin—décolletage, neck, and forehead. The device then averages the three shades to find my Pantone foundation number.

	2.    I’m 4Y04. All thousand-plus foundations Sephora carries are catalogued with a Pantone number—my six matches are displayed on an iPad. I email the list straight from the iPad to my inbox, and scroll through to see some user reviews right on the spot.

	3.    I narrow the six foundations down by brand, formulation, coverage, finish, skin type, formulas, or SPF (with or without).

	4.    I’m also shown how to adjust my shade—should I get more tan in the summer or pale in the winter—to work with my number to make it lighter, darker, more yellow, or more red. As we go lighter and darker, I noticed the Stila Sheer Color Tinted Moisturizer Oil-Free SPF 20 in Bare stays in the results, while others get replaced. The cast member explains because it’s so sheer, it’s allows me compensate if my color changes a little. Sounds like a best bet.

	5.    I ask for to-go samples of NARS Sheer Matte Foundation in Fiji and the Stila tinted moisturizer. I try out the Stila next morning—and when my co-worker says she can’t tell I’m wearing any foundation, I know my tween dream has come true.

	SHOP SEPHORA’S ASSORTMENT OF FOUNDATIONS HERE. ▸
  1. hilostyle reblogged this from sephora and added:
    #sephora #skin #pantone #colors #foundation #makeup
  2. babesinbeautyland reblogged this from sephora
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  5. paintingwithmakeup reblogged this from sephora and added:
    Pretty IMPRESSIVE S E P H O R A
  6. heatherbarlow reblogged this from sephora
  7. just-be-beauteous-you reblogged this from sephora
  8. re-livethosedays reblogged this from sephora and added:
    I need it!
  9. ichatrisa reblogged this from sephora and added:
    What I would do to have this at my house.
  10. jadelyn reblogged this from nudiemuse
  11. ifyouseek-amyyy reblogged this from sephora and added:
    HO. LY. SHIT. My life has been made…
  12. ravennightshade reblogged this from nudiemuse and added:
    This shit looks fancy. I like that.
  13. nudiemuse reblogged this from sephora and added:
    I am ridiculously excited about that. I will be in the market for new foundation next month. Holy shit.
  14. zuedeni reblogged this from sephora
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